The Internet has given platforms to a lot of pundits, many of whom have small points of view but big voices, to howl about the theft of ideas. Especially in the area of advertising – which occupies public, accessible space – a lot of people get attracted to the noise, cheerleading the trend to “out” copycat styles, imagery, lighting, themes, techniques, etc. This may be short-term fun, but it’s narrow thinking for the longer term. It’s regressive. Sadly, the misanthropic view is that individuals and societies tend to make the same mistakes over and over. In this case, just as the Internet has given us give the tools to set ourselves free, we clamor to constrain ourselves
