Facebook Beacon either is pure marketing genius or yet another form of online privacy intrusion that needs to be stamped out. It depends on your perspective. Beacon was unveiled earlier this month as a new Facebook marketing initiative which includes a system for other websites to collect and bounce back to Facebook, information about Facebook… Continue reading »
Nov
22
The 360 Deal: Bands as Brands
The music industry has become of late, unabashedly about selling products. Formerly, 10 or 15 years ago, there used to be more pretense to artistry. Many if not most bands would eschew “selling out.” It was not only seen as bad for the creative muse, it was bad for business as fans tended to shun… Continue reading »

